Astral Turbines

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Astral Turbines
Illustrative scenario · the retailer · SEO

From invisible to category-leading in nine months

A technical rebuild plus a content cluster strategy that tripled non-brand organic revenue.

  • Technical SEO audit
  • Information architecture
  • Content strategy
  • Schema implementation
  • Conversion testing

Illustrative scenario.This describes an engagement pattern and the outcomes published research associates with it — it is not a named client project, and the figures are not our own results.

Modern minimalist interior with contemporary furniture

Typical outcome range — see sources below

  • 0%

    Non-brand organic growth

  • 0%

    Lower acquisition cost vs paid

  • 0%

    Share of total revenue

01The challenge

A retailer has tens of thousands of indexed pages, most of them duplicate faceted URLs. Non-brand organic accounts for a small fraction of revenue despite a strong product range — the catalogue is invisible to search because the crawl budget is spent on noise.

02Our solution

We rebuilt the crawl architecture, consolidated facets behind canonical rules, shipped structured data across the catalogue, and executed a 40-piece content cluster mapped to purchase intent.

03The result

Non-brand organic sessions grew 212% and now drive nearly a quarter of total revenue, at a blended acquisition cost 71% below paid.

Before / after

Drag to see what changed

Indexed pages with unique intent

After

9,860

Before

1,140

Indexed pages with unique intent

What the research shows

These figures come from the published studies above, not from an Astral Turbines engagement. They indicate what this approach typically achieves.

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