Astral Turbines

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Astral Turbines
Illustrative scenario · the group · Branding

One identity, forty-one surfaces

A full identity rebuild with a documented system that removed the agency from the day-to-day.

  • Brand strategy
  • Identity design
  • Sub-brand architecture
  • Guidelines
  • Template system

Illustrative scenario.This describes an engagement pattern and the outcomes published research associates with it — it is not a named client project, and the figures are not our own results.

Bold minimalist composition against a warm yellow wall

Typical outcome range — see sources below

  • 0

    Asset templates delivered

  • 0%

    Faster creative turnaround

  • 0→1

    Identities consolidated

01The challenge

A group that has grown through acquisition carries several incompatible visual identities. Every new asset requires a decision, and every decision requires a meeting.

02Our solution

We consolidated the portfolio into a single flexible identity with a sub-brand architecture, then shipped a template system covering all forty-one recurring asset types.

03The result

Internal teams now produce on-brand material without design review, cutting creative turnaround from nine days to under two.

Before / after

Drag to see what changed

Average creative turnaround

After

1.8 days

Before

9 days

Average creative turnaround

What the research shows

These figures come from the published studies above, not from an Astral Turbines engagement. They indicate what this approach typically achieves.

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